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Philosophy

Why todoglow exists

Todo ≠ Task

todoglow is not trying to replace Jira, Linear, or Monday.com. Those are task management tools — for tracking projects, sprints, backlogs, and team workflows.

todoglow is for todos — the small, concrete actions that live beneath a task. The things you actually do.

The Problem

Most todo apps are slow.

Open app → find list → click add → type → click save.

By the time you captured the thought, you lost the momentum.

They're obsessed with organizing — folders, tags, priorities, recurring schedules. But real productivity comes from speed. Capture it. Do it. Move on.

Built for your keyboard

todoglow is for people who work on a Mac.

⌃⌘// → type → Enter → done.

Need to focus? ⌃⌘. for focus mode.

Back to the list? ⌃⌘/ again.

No app switching. No mouse. Hands stay on the keyboard.
The gap that mobile todo apps couldn't fill.

Shortcuts follow US keyboard physical positions. Non-US layout guides coming soon.

An extension of your mind

The best tools disappear.

You think it → it's captured.
No friction. No "where do I click?" moment.
Your thoughts flow at typing speed — not mouse speed.

When a tool works at the speed of thought, it stops being a tool.
It becomes part of how you think.

What's a todo?

A todo is something you can finish in one sitting. Usually 5 to 30 minutes, rarely more than an hour.

Todos

  • • Reply to client email
  • • Export assets for homepage
  • • Review banner copy
  • • Update project status

Tasks (not todos)

  • • Rebrand company website
  • • Plan product launch
  • • Q1 marketing campaign
  • • Onboard new team member

The workflow we imagine

You have a task in your project tracker:

"Prepare product launch materials"

You break it down in todoglow:

Draft announcement copy14:02
14:18
Resize hero image for social14:20
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Send preview to team
Schedule posts

Each one: focused, measurable, done.